Auto expos and fashion expos are common around the country, which takes place at specified intervals, but are you aware of the India International Cycle, Fitness and Outdoor Sports Expo?
This happens at the Bicycle hub of the nation, Ludhiana, and has been going on since last three years. In its fourth edition this year, the expo saw a lot of innovation and attractive deals at the exhibition. This year, this three-day long exhibition took place at Government College for Girls in Ludhiana, Punjab from 18th to 20th March. It is a great opportunity for entrepreneurs, importers and dealers to look for exciting ventures in this sector of the industry. It is an opportunity for them to meet the manufacturers and leading national agencies by way of this exhibition.
It is not only a B2B event but also a great place for consumers to visit, to know more about the latest technology available in this sector and in sectors of fitness, outdoor sports and more. The manufacturers also made an effort to make the general audience more aware of importance of fitness and outdoor sports in their daily lives. The urban population today finds cycling as an exciting activity, as people are also organizing cycling tours across various tourist destinations to give the consumer a different experience altogether. So, the demands for such activities are increasing in today’s lifestyle, keeping in mind the health and fitness factor and the adventurous spirit that people have. A footfall of around 14, 000 people was witnessed on the second day and there were manufacturers from international brands and their Indian counterparts who showcased equal quality of products with lesser cost involved.
SK Bikes was one of the exhibitors at the exhibition, who has sold around one million cycles in this financial year. At the expo the brand launched their new category named, ‘Huge’. They have cycles in different categories, from high end products to mid-segment cycles for customers ranging to different financial categories.
This year and the years that have passed by, the exhibition has received a very positive response from the industry as well as the consumers, as no such exhibition at this place is organized anywhere around the country. Annex Media Marketing Network Pvt. Ltd. organizes the exhibition, and this year there were a number of Indian as well as international brands catering to bicycles, accessories and fitness equipment and equipment used in outdoor activities.